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Hyperlative is a site for dragon fans and enthusiasts. The content will include artwork and photos of dragons, facts and stories pertaining to dragons or dragonology. Shopping will also be available from this site.
The target audience for this site includes youth and adults who enjoy the fantasy world of dragons. Age range - users will range from 14-84. The site will appeal to men and women. Occupations will vary. Income will range from $0-$250,000. The site is mainly geared for the United States and English-speaking countries. Education - users will generally be educated and many will have college degrees. They are frequent users of the internet, as well as avid readers. Some may be involved in online gaming, role play or cosplay. Accessing the site - primarily from smart devices and tablets, though there is still a large segment using laptops and PCs.
The color scheme will reflect an old library, with earthtones and leathers. That will be the background. We will then bring in the natural dragon colors, reds and greens, with highlights of gold.
Hex: #550000
RGB: 85,0,0
Hex: #6B7B15
RGB: 107,123,21
Hex: #EAF7A5
RGB: 234,247,165
Hex: #F1A745
RGB: 241,167,69
The heading typography will have an old, archaic, gothic feel to it. That means serifs. This will be contrasted with an easy-to-read typeface for the longer blocks of body copy, which would be a sans-serif.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+
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All other images and assets are original work, unless noted in the content.